Bert B icon

hi,
i'm bert.

[Andrew Roberto]

I’m a UX designer and design lead. I make complicated products and websites easy to understand and use, from research and information architecture through prototypes and build. Fifteen years of doing that for cloud platforms, life sciences companies, manufacturers, and tech startups.

UX

Simplifying Enterprise Cloud Infrastructure

The world’s most widely deployed Open RAN software. Ten million subscribers. A full navigation restructure, Cloud page, and Open RAN page for one of the most technically complex product portfolios in global telecom.

UX Design | Information Architecture | Webflow Development

Clarity for a Complex Product Line

A life sciences instrument trusted by 500+ research institutions worldwide deserved a site that could keep up. It didn’t have one.

UX Design | WordPress Development | E-Commerce

Engineered to Flow

A full website redesign for a precision industrial manufacturer, 3D product visualization, custom quote tool, and a design concept built around the geometry of the product itself.

Web Design | WordPress Development | 3D Product Visualization

Brand and motion

Naming, Identity, and Experience Built to Last

The product outgrew its name. A new one was built and everything was rebuilt around it.

UX | Art Direction | Branding | Video

Trust Meets Transaction

A full rebrand and website for an M&A advisory firm helping tech founders make the biggest financial decision of their lives.

Brand Identity | Logo Design | Visual System | WordPress Development

Making Complexity Look Approachable

A fire protection firm with fifteen years of specialized work behind them. A brand that didn’t show it. Time to fix that.

Art Direction | Branding | UX/Web Design

Earning the Room

A product sub-brand, AI drone visualizations, and a landing page built to pre-sell hardware that didn’t exist yet to an audience that doesn’t impress easily.

Creative Direction | Branding | Product Design

Making Complex Security Solutions Impossible to Ignore

The product works invisibly. The video couldn’t. A brand film for a perimeter security company that made the invisible impossible to ignore.

Storyboarding | Video production
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